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Medim: +12 months cut in go-to-market time 

We saved 12+ months in go-to-market time thanks to using Google Design Sprint to help develop Medim a new product for hospitals. 

Learn how much value recognising customers’ needs, a quick scan of the market and creative thinking can add to a business. 

About Medim

Medim is a supplier of medical devices and equipment for healthcare. In 2017, the company started working on its first software product for hospitals. 

Their initial idea was to develop an elaborate system supporting hospital’s asset management. However, creating such a complex system would have taken years and there was no guarantee of success. Therefore, assessing if the project was worth the investment was the best next step for our client. 

The challenge: 

to check users’ needs 

Confronting an idea with the reality is the biggest challenge in any business. To prevent failed investments, encourages our clients to check what are their clients’ needs, visions of the future, and – above all – pains. Their voice should always be a road sign for entrepreneurs, showing where the innovation is most needed. 

Our approach:

Google Design Sprint 

Starting from our first meeting with Medim’s team, we focused on analysing their data, gathering knowledge about the market, customers and business environment. The following research of healthcare trends driven by policies and technology, the hospitals as firms and workplaces, as well as their staff habits, challenges, and needs, etc., helped us to build an image of a healthcare landscape and their everyday environment 

What was the result of this activities? We uncovered blank spots in Medim’s initial product vision, and found new opportunities. 

Such an analysis was the first step to start a Google Design Sprint. GDS is a simple, yet powerful 4–5-day intensive workshop which consists of all important new-product development phases:  

1. sharing domain knowledge,

2. ideating,

3. deciding what is working,

4. prototyping,

5. and validating a product idea with users. 

User personas

By describing the key pains and gains of healthcare employees involved in the process of asset management and usage, we delivered several user personas for our client. Upon personas a list of tasks to be done was created, as well as a desk research plan and an idea validation plan – which, of course, included stakeholders. 

The next weeks were dedicated to desk research and exploratory user interviews. Thanks to close cooperation with Medim’s Product Manager, we gathered a wide spectrum of knowledge. Finally, we translated data into the value proposition. 

Just one month was enough for Medim to proceed to the second step: the ideation. 

Ideation, decision, a prototype

The most creative part of Google Desing Sprint is, naturally, the ideation meeting. Using data from the previous phase, participants of our workshops built a list of nearly 40 ideas. The time spent on creating concepts opened a way to the strategic decision phase.

When we started our work on evaluating ideas and a prototype, we discovered that the solution we had come up with had already been partially implemented. 

Validation with users

We showed the discovered product to the users and found their customers to understand how it was perceived. And they liked it. So, wasn’t it smarter and faster to acquire that solution rather than developing a brand-new solution from scratch? 

The workshop and several extra days of expert software testing allowed to sum up opportunities and risks connected with buying and further developing the identified application. Thanks to a 1-day technological audit workshop, we were able to sum-up the major risks and benefits of investing in the existing software. 

The summary 

Google Design Sprint with all its phases encouraged flexibility in the business approach. The scope of the project was broadened, possibilities validated, and customers pleased with the final decisions. 

With this methodology, we saved over a year of product development time. How? The process directed our client towards an already existing solution. Then the client invested the time to meet the discovered hospitals’ needs. 

There was another benefit. Thanks to acquiring shares in an existing application, Medim did not have to build its base of customers from scratch and could already start to generate income. 

Finally, users’ needs were also well-understood. Validating the initial idea with thorough research allowed us to identify their problems. It is a great starting point for future feature development. 

The scope of work

Desk research
Online questionnaires
Exploratory user interviews
Expert software testing
Mobile app MVP
1-day technological audit workshop

Medim in numbers 

change of business approach

months saved in go to market

large B2B customers identified on day 1

groups of the biggest hospital problems identified

About us is a part of Etteplan, a Finnish engineering company. Together with our colleagues from Denmark, Sweden, the USA, China, the Netherlands and Finland, we are a team of 3,400 specialists ready to add value to your project.

A priority for us is to keep the highest quality standards because at the centre of our attention was and always will be our client – you.

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