+12 months cut in go to market time. Medim’s case study
The case study of Medim shows how important it is to recognise customers’ needs. Before launching their original product, Medim came to us to check their idea. We used Google Design Sprint for that. As a result, we saved +12 months in go to market time.
Medim’s case study: from idea validation to growing customers base
The first meeting was focused on gathering knowledge. We asked a lot of questions about the market and users’ needs.
As a result, we uncovered blank spots in the product vision. In addition, we found doubtful business assumptions.
Ideation and the prototype
Google Design Sprint
Next 5 weeks we spend on desk research and exploratory user interviews. Together with Medim’s Product Manager, we gathered all the data to define the value proposition. Upon the ideas and decisions, we built a mobile app prototype to test it with users.
Tests and decisions
Validation with users
Medim’s case study. The final outcomes
180° change of business approach
Google Design Sprint with all its phases encouraged flexibility in the business approach. The scope of the project was broadened, possibilities validated, and customers pleased with the final decisions.
12+ months saved in go to market
With this methodology, we saved over a year of project development time. How? We simply directed our client towards an already existing solution. The client invested the time into adjusting it to own needs.
10+ large B2B customers on day 1
7 groups of the biggest hospital problems identified
Finally, users’ needs are also well-understood. Validating the initial idea with thorough research allowed us to identify their problems. It’s a great starting point for future feature development.
Medim’s case study summary
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