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+12 months cut in go to market time. Medim’s case study

The case study of Medim shows how important it is to recognise customers’ needs. Before launching their original product, Medim came to us to check their idea. We used Google Design Sprint for that. As a result, we saved +12 months in go to market time.

Medim’s case study: from idea validation to growing customers base

Medim is a supplier of medical devices and equipment for healthcare. But in 2017 the company started working on its first software product for hospitals. The realisation of the complex system would have taken years. Therefore, Medim wanted to assess if the project was worth the investment.  
Medim case study - a healthcare company with a new SaaS solution
“Thanks to’s support, the internal team was able to pivot their initial idea to concentrate on another, more viable solution.” Karol Kuś Project Manager at Medim

Gathering knowledge

Kick-off meeting

The first meeting was focused on gathering knowledge. We asked a lot of questions about the market and users’ needs.

As a result, we uncovered blank spots in the product vision. In addition, we found doubtful business assumptions.

Outcomes: User personas. We listed tasks to be done, as well as pains and gains of several user personas. A clear idea validation plan. Medim’s team was able to execute it with stakeholders within a month. A desk research plan. Questions about the healthcare market and trends.
Medim case study - we validated their initial idea within Google Design Sprint process

Ideation and the prototype

Google Design Sprint

Next 5 weeks we spend on desk research and exploratory user interviews. Together with Medim’s Product Manager, we gathered all the data to define the value proposition. Upon the ideas and decisions, we built a mobile app prototype to test it with users.

Outcomes: Lists with ideas and prototype’s functionalities. We came up with more than 40 ideas. Also, we defined the features of the prototype. A prototype. We built a prototype of a mobile app. It fitted the aims of healthcare employees. A discovery. We found an existing software solution with features that the Medim team wanted to develop. We continued to explore the topic.
Medim case study - we made a prototype to verify our assumptions

Tests and decisions

Validation with users

We showed our discovery from the previous phase to the users. And they liked it. So, wasn’t it smarter and faster to acquire that solution rather than developing a brand new solution from scratch?
Outcomes: A concise audit report. The workshop and several extra days of expert software testing allowed to sum up opportunities and risks connected with buying and further developing the identified solution. Thanks to a 1-day technological audit workshop, we were able to sum-up the major risks and benefits of investing in the existing software.
Medim case study - we tested the idea

Medim’s case study. The final outcomes

We managed to change Medim's business initial idea

180° change of business approach

Google Design Sprint with all its phases encouraged flexibility in the business approach. The scope of the project was broadened, possibilities validated, and customers pleased with the final decisions.

We saved +12 month in go to market time with Google Design Sprint process

12+ months saved in go to market

With this methodology, we saved over a year of project development time. How? We simply directed our client towards an already existing solution. The client invested the time into adjusting it to own needs.

We spotted an occasion to grow their business fast

10+ large B2B customers on day 1

There was another benefit. Thanks to acquiring shares in an existing application, Medim did not have to build its base of customers from scratch and could already start to generate income.
After a research phase, we were familiar with customers' problems

7 groups of the biggest hospital problems identified

Finally, users’ needs are also well-understood. Validating the initial idea with thorough research allowed us to identify their problems. It’s a great starting point for future feature development.

Medim’s case study summary

The case study of Medim shows the importance of idea verification. During our cooperation and successful consultancy process, Medim was able to reduce the scope of its project. The company also received a well-based recommendation for the acquisition of an existing product and could approach the market much faster.
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