Currently set to Index
Currently set to Follow

+12 months saved in Time to Market

How we helped Medim validate an idea for a new SaaS and enter the market faster.

Medim’s initial challenge:

Medim has been successfully operating as a supplier of medical devices and equipment for healthcare.

In 2017 the company’s dynamic Management Board decided to take full advantage of the digitalisation trend & started working on their first software product for hospitals. Realisation of the complex system would have taken years. Medim needed to assess if the project was worth the investment.


Thanks to’s support, the internal team was able to pivot their initial idea to concentrate on another, more viable solution.

Karol Kuś
Project Manager at Medim

Workshop #1

Initial product validation

During the first workshop we concentrated on getting a common understanding of the market and asking most important questions to identify what we don’t know yet about users needs.

This method uncovered blank spots in the product vision and most risky assumptions. The outcomes were priceless.


User personas – visualization of tasks to-be-done, pains and gains of several user personas

A clear validation plan which was possible to execute with different healthcare stakeholders within a month

A desk research plan – a list of questions about the healthcare market and trends to be answered.

Workshop #2

Defining value proposition

and building prototype

After 2 weeks of desk research and another 3 weeks of intensive exploratory user interviews (conducted by specialists together with Medim’s Product Manager), the customer had all the data needed to define the value proposition.

A list of over 40 ideas and a shortlist of functionalities for the prototype

A clickable prototype of a mobile application for nurses 

A plan for a lean study. We decided to ask users questions about the discovered existing Polish software solution with some of the features the team came up with.

Workshop #3

Is the competing solution worth investing in?

After several interviews and conducting an on-line survey for hospital staff, we learned that the opinion about one of the competiting SaaS solutions we discovered was pretty good. The solution was not widely-used, but quite well designed.

Was it not smarter and faster to start with buying it than to develop a new one from scratch?


A concise audit report. The workshop and several extra days of expert software testing allowed to sum up opportunities and risks connected with buying and further development of the system

Thanks to a 1-day technological audit workshop, we were able to sum-up the major risks and benefits of investing in the existing software.

The final outcome

180° change of business approach

The initial workshops helped broaden the scope of the project, opened a space for validation of the initial product idea and encouraged flexibility towards the business strategy of the new venture.

12+ months saved in time to market

The difference between the time to market of the initially planned software and the moment when Medim entered with a new offer thanks to their well-based acquisition.

10+ large B2B customers on day 1

Thanks to acquiring shares in existing application, Medim did not have to build its base of customers from scratch and could already start to generate income.

7 groups of the biggest hospital problems identified

The challenges are also well-understood thanks to validating the initial idea with thorough research, which makes them a great starting point for future feature development.

What Medim – cooperation brought?

In just 4 months, thanks to successful consultancy process, Medim reduced the scope of their project and received a well-based recommendation for the acquisition of an existing competing product.

blog post

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Marta Haida
Jul 1, 2017 | 4 min read

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