Currently set to Index
Currently set to Follow

+12 months cut in go to market time

How we helped Medim validate an idea for a new SaaS solution and accelerated go to market time with Google Design Sprint.

Medim’s initial challenge:

Medim has been successfully operating as a supplier of medical devices and equipment for healthcare.

In 2017 the company’s dynamic Management Board decided to take full advantage of the digitalization trend & started working on its first software product for hospitals. The realization of the complex system would have taken years. Medim needed to assess if the project was worth the investment.


“Thanks to’s support, the internal team was able to pivot their initial idea to concentrate on another, more viable solution.”

Karol Kuś
Project Manager at Medim

Gathering knowledge

Kick-off meeting

During the first workshop, we concentrated on getting a common understanding of the market and asking most important questions to identify what we didn’t know yet about user needs.

This method uncovered blank spots in the product vision and questionable assumptions.


User personas – visualization of tasks to-be-done, pains and gains of several user personas

A clear validation plan which was possible to execute with different healthcare stakeholders within a month

A desk research plan – a list of questions about the healthcare market and trends to be answered.

Ideas, decisions & the prototype

Google Design Sprint

After 2 weeks of desk research and another 3 weeks of intensive exploratory user interviews (conducted by specialists together with Medim’s Product Manager), the customer had all the data to define the value proposition. Upon the ideas and decisions, we built a clickable prototype that could be tested by users.


A list of over 40 ideas and a shortlist of functionalities for the prototype

A clickable prototype of a mobile app for the specific aims of healthcare employees

A discovery. We found an existing software solution with features that the Medim team wanted to develop. We continued to explore the topic.

Tests & decisions

Validation with users

Interviews and surveys with users – the hospital staff – showed that they liked the solution we identified earlier in the process. It was quite well-designed and had the desired features.

Wasn’t it smarter and faster to acquire that solution rather than developing a brand new solution from scratch?


A concise audit report. The workshop and several extra days of expert software testing allowed to sum up opportunities and risks connected with buying and further developing the identified solution.

Thanks to a 1-day technological audit workshop, we were able to sum-up the major risks and benefits of investing in the existing software.

The final outcomes

180° change of business approach

Google Design Sprint with all its phases encouraged flexibility in the business approach. The scope of the project was broadened, possibilities validated, and customers pleased with the final decisions.

12+ months saved in go to market

With this methodology, we saved over a year of project development time. How? We simply directed our client towards an already existing solution. The client invested the time into adjusting it to own needs.

10+ large B2B customers on day 1

There was another benefit. Thanks to acquiring shares in an existing application, Medim did not have to build its base of customers from scratch and could already start to generate income.

7 groups of the biggest hospital problems identified

Finally, users’ needs are also well-understood. Validating the initial idea with thorough research allowed us to identify their problems. It’s a great starting point for future feature development.

Summary of our cooperation

During our cooperation and successful consultancy process, Medim was able to reduce the scope of its project. The company also received a well-based recommendation for the acquisition of an existing product and could approach the market much faster.

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