+12 months cut in go to market time
How we helped Medim validate an idea for a new SaaS solution and accelerated go to market time with Google Design Sprint.
Medim’s initial challenge:
In 2017 the company’s dynamic Management Board decided to take full advantage of the digitalization trend & started working on its first software product for hospitals. The realization of the complex system would have taken years. Medim needed to assess if the project was worth the investment.
Karol Kuś
Project Manager at Medim
Gathering knowledge
Kick-off meeting
During the first workshop, we concentrated on getting a common understanding of the market and asking most important questions to identify what we didn’t know yet about user needs.
This method uncovered blank spots in the product vision and questionable assumptions.
User personas – visualization of tasks to-be-done, pains and gains of several user personas
A clear validation plan which was possible to execute with different healthcare stakeholders within a month
A desk research plan – a list of questions about the healthcare market and trends to be answered.
Ideas, decisions & the prototype
Google Design Sprint
After 2 weeks of desk research and another 3 weeks of intensive exploratory user interviews (conducted by skyrise.tech specialists together with Medim’s Product Manager), the customer had all the data to define the value proposition. Upon the ideas and decisions, we built a clickable prototype that could be tested by users.
A list of over 40 ideas and a shortlist of functionalities for the prototype
A clickable prototype of a mobile app for the specific aims of healthcare employees
A discovery. We found an existing software solution with features that the Medim team wanted to develop. We continued to explore the topic.
Tests & decisions
Validation with users
Wasn’t it smarter and faster to acquire that solution rather than developing a brand new solution from scratch?
A concise audit report. The workshop and several extra days of expert software testing allowed Skyrise.tech to sum up opportunities and risks connected with buying and further developing the identified solution.
Thanks to a 1-day technological audit workshop, we were able to sum-up the major risks and benefits of investing in the existing software.
The final outcomes
180° change of business approach
Google Design Sprint with all its phases encouraged flexibility in the business approach. The scope of the project was broadened, possibilities validated, and customers pleased with the final decisions.
12+ months saved in go to market
With this methodology, we saved over a year of project development time. How? We simply directed our client towards an already existing solution. The client invested the time into adjusting it to own needs.
10+ large B2B customers on day 1
7 groups of the biggest hospital problems identified
Summary of our cooperation
blog post
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Jul 1, 2017 | 4 min read
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